TY  - BOOK
AU  - BATRA, RAJEEV., MYERS, JOHN G AND AAKER, DAVID A
TI  - Advertising Management
SN  - 978-81-7758-850-7
PY  - 2013///
CY  - New Delhi
PB  - Dorling Kindersley (India) PVT. Ltd.
KW  - Advertising Marketing
N2  - Advertising,Management,Advertising Marketing
ER  -