TY  - BOOK
AU  - RAMASWAMY, V S AND NAMAKUMARI, S
TI  - Marketing Management: Global Perspective Indian Context
SN  - 978-1-25-902641-6
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education ( India) Private Limited
KW  - Marketing Management
N2  - Marketing,Management,Marketing Management
ER  -