TY  - BOOK
AU  - HAWKINS, DEL I., MOTHERSBAUGH, DAVID L AND MOOKERJEE, AMIT
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 978-0-07-068216-0
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education ( India) Private Limited
KW  - Consumer Behavior
N2  - Consumer,Behavior,Consumer Behavior
ER  -