HAWKINS, DEL I., MOTHERSBAUGH, DAVID L AND MOOKERJEE, AMIT <br/><br/>
Consumer Behavior  Building Marketing Strategy 

 - 11TH ED 
 - New Delhi  McGraw Hill Education ( India) Private Limited  2013 
 - xxix+866p 
 -   .
<br/><br/> Consumer,Behavior,Consumer Behavior 
<br/><br/><label>ISBN: </label>978-0-07-068216-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior