TY  - BOOK
AU  - VARSHNEY, R L AND BHATTACHARYYA, B
TI  - International Marketing Management: An Indian Perspective
SN  - 9788180540981
PY  - 2003///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - International Marketing
N2  - International,Marketing,Management,International Marketing
ER  -