MURTHY, S N AND BHOJANN U <br/><br/>
Advertising  An IMC Perspective 

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 - New Delhi  Excel Books Publications  2007 
 - XIII+418P 
 -   .
<br/><br/> Advertising,Advertising 
<br/><br/><label>ISBN: </label>81-7446-534-0 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising