TY  - BOOK
AU  - ARUN KUMAR AND MEENAKSHI N
TI  - Marketing Management: Comprehensive Text;Best Practices;Corporate Insights
SN  - 81-259-2062-5
PY  - 2006///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Ltd.
KW  - Marketing Management
N2  - Marketing,Management,Marketing Management
ER  -