ARUN KUMAR AND MEENAKSHI N <br/><br/>
Marketing Management  Comprehensive Text;Best Practices;Corporate Insights 

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 - New Delhi  Vikas Publishing House Pvt Ltd.,  2006 
 - XXIII+864P 
 -   .
<br/><br/> Marketing,Management,Marketing Management 
<br/><br/><label>ISBN: </label>81-259-2062-5 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management