TY  - BOOK
AU  - MURTHY, S N AND BHOJANNA, U B
TI  - Advertising an IMC Perspective
SN  - 978-81-7446-835-2
PY  - 2010///
CY  - New Delhi
PB  - Excel Books Pvt Ltd
KW  - Advertising and promotion
N2  - role, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion
ER  -