Before you know it : the unconscious reasons we do what we do / John Bargh
Material type: TextLanguage: English Publication details: London : Windmill Books, 2018.Description: vi, 343 p. ; 24 cmISBN:- 9780099592464
- 154.2 23 BAR
Item type | Current library | Home library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
AIT-BE Special Collections | Acharya Institute of Technology | Acharya Institute of Technology | Available | 31113 |
Includes bibliographical references (pages 293-327) and index.
John Bargh reveals the psychological forces that are at work behind the scenes as we go about our daily lives, and offers simple steps to improve your sleep, boost your memory and live better. How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked – if we knew why we do what we do – could we finally, fundamentally, know ourselves? From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do. In Before You Know It, Dr John Bargh – the world’s leading expert on the unconscious mind – reveals the psychological forces that are at work behind the scenes as we go about our daily lives, and offers simple steps to improve your sleep, boost your memory and live better.
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