Advertising and promotion:Integrated marketing communications perspective / George E Bekh

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Material type: Text

TextPublication details: New Delhi TMH 2004Edition: 6Description: 847DDC classification:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
AIGS-UG Books	Acharya Institute of Graduate Studies	Acharya Institute of Graduate Studies	659.13 BEK (Browse shelf(Opens below))	Available		AIG-UGR746

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Previous	659.112 CHU Advertising management / SA Chunawalla	659.112 MAT Advertising management : Text and cases / UC Mathur	659.112 MAT Advertising management : Text and cases / UC Mathur	659.13 BEK Advertising and promotion:Integrated marketing communications perspective / George E Bekh	659.13 BEK Advertising and promotion:Integrated marketing communications perspective / George E Bekh	659.2 AHU Public relations and advertising / Ahuja, BN	659.2 AHU Public relations and advertising / Ahuja, BN	Next

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