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Strategic Brand Management Building, Measuring, and Managing Brand Equity

By: Material type: TextTextSeries: ; Publication details: New Delhi Dorling Kindersley (India) PVT. Ltd., 2013Edition: 3RDDescription: xxiii+695PISBN:
  • 978-81-317-5689-8
ISSN:
Subject(s): Summary: Strategic,Brand,Management,Brand Management
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Item type Current library Home library Collection Call number Status Date due Barcode
AIT-MBA Book Bank Books AIT-MBA Book Bank Books Acharya Institute of Technology Acharya Institute of Technology AIT-MBA 658.827 (Browse shelf(Opens below)) Available AIT-MBB5718

Strategic,Brand,Management,Brand Management

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