Marketing research
Material type: TextSeries: ; Publication details: New Delhi Excel Books Pvt Ltd 2010Edition: Description: 599ISBN:- 978-81-7446-345-3
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.43 (Browse shelf(Opens below)) | Available | AIT-MBR5658 |
basic concepts, research design, decision making, attitude measurement, scaling, methods of data collection, sampling, hypothesis,data tabulation, data analysis, application of marketing research, product research, consumer research
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