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Marketing research

By: Material type: TextTextSeries: ; Publication details: New Delhi Excel Books Pvt Ltd 2010Edition: Description: 599ISBN:
  • 978-81-7446-345-3
ISSN:
Subject(s): Summary: basic concepts, research design, decision making, attitude measurement, scaling, methods of data collection, sampling, hypothesis,data tabulation, data analysis, application of marketing research, product research, consumer research
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Item type Current library Home library Collection Call number Status Date due Barcode
AIT-MBA Regular Books AIT-MBA Regular Books Acharya Institute of Technology Acharya Institute of Technology AIT-MBA 658.43 (Browse shelf(Opens below)) Available AIT-MBR5658

basic concepts, research design, decision making, attitude measurement, scaling, methods of data collection, sampling, hypothesis,data tabulation, data analysis, application of marketing research, product research, consumer research

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