International marketing
Material type: TextSeries: ; Publication details: New Delhi Tata McGraw-Hill Ltd 2009Edition: 13Description: 888ISBN:- 978-0-07-06699-3
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.84 (Browse shelf(Opens below)) | Available | AIT-MBR4852 |
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scope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies
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