Services marketing
Material type: TextSeries: ; Publication details: New Delhi Oxford Higher Education 2004Edition: 1Description: 440ISBN:- 978-80-195-667585
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.8 (Browse shelf(Opens below)) | Not for loan | AIT-MBR3182 |
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characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
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