Services marketing People, technology, strategy
Material type: TextSeries: ; Publication details: New Delhi Pearson Education Asia 2006Edition: 5Description: 594ISBN:Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.8 (Browse shelf(Opens below)) | Available | AIT-MBR2960 |
understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing
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