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Advertising and Promotion

By: Material type: TextTextSeries: ; Publication details: New Delhi Tata Mcgraw hill LTd 2006Edition: 6Description: 779ISBN:
  • 0-07-058194-0
ISSN:
Subject(s): Summary: integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control
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Item type Current library Home library Collection Call number Status Date due Barcode
AIT-MBA Regular Books AIT-MBA Regular Books Acharya Institute of Technology Acharya Institute of Technology AIT-MBA 659.41 BEL (Browse shelf(Opens below)) Available AIT-MBR2942

integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control

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