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Marketing research

By: Material type: TextTextSeries: ; Publication details: New Delhi Prentice Hall of India Private Ltd 2000Edition: 3Description: 474ISBN:
  • 978-0-062022-3
ISSN:
Subject(s): Summary: basic concepts, research process,scientific method, data collection,measurement and scaling, sampling, data processing, report writing
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Item type Current library Home library Collection Call number Status Date due Barcode
AIT-MBA Regular Books AIT-MBA Regular Books Acharya Institute of Technology Acharya Institute of Technology AIT-MBA 658.83 (Browse shelf(Opens below)) Available AIT-MBR679

basic concepts, research process,scientific method, data collection,measurement and scaling, sampling, data processing, report writing

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