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The rural marketing book (Record no. 9588)

MARC details
000 -LEADER
fixed length control field 00589nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171226s2010xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-7722-558-8
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kashyap, Pradeep & Raut, Siddartha
245 ## - TITLE STATEMENT
Title The rural marketing book
Remainder of title
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Biztantra Publishers
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 354
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title
Volume/sequential designation
520 ## - SUMMARY, ETC.
Summary, etc. rural marketing environment,rural economy,rural consumer behavior,rural market research,targeting,segmenting,positioning,product,pricing,distribution,communication strategy,infrastructure
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rural marketing
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 25
b
c
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        AIT-MBA Acharya Institute of Technology Acharya Institute of Technology 21/08/2010 Sabarimalaian Book Distributors 399.00   380.141 KAS AIT-MBR4943 11/01/2018 11/01/2018 AIT-MBA Regular Books
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