Integrated Advertising Promotion and Marketing Communications (Record no. 399751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240709114201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240709b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-325-1837-7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ddc |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | CLO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Baack, Donald A |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising Promotion and Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson India Education Services Private Limited |
| Date of publication, distribution, etc | 2024 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Integrated Advertising Promotion and Marketing Communications |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | AIT-MBA Regular Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 659_100000000000000_CLO | AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 09/07/2024 | Book Paradise | 673.20 | 659.1 CLO | AIT-MBR7240 | 09/07/2024 | 935.00 | 09/07/2024 | Invoice Nu IN-98497 DT-17/06/2024 | AIT-MBA Regular Books | |||||
| Dewey Decimal Classification | 659_100000000000000_CLO | AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 09/07/2024 | Book Paradise | 673.20 | 659.1 CLO | AIT-MBR7241 | 09/07/2024 | 935.00 | 09/07/2024 | Invoice Nu IN-98497 DT-17/06/2024 | AIT-MBA Regular Books |