Advertising and Promotion (Record no. 397543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220718130057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220718b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-5460-080-7 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ddc |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Belch, Michel A ; Purani Keyoor |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education India PVT LTD |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 712+29p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising and Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michel A ; Purani Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 659_100000000000000_BEL | Acharya Institute of Technology | Acharya Institute of Technology | 18/07/2022 | 68 | 0.00 | 659.1 BEL | AIT-MBR7178 | 18/07/2022 | 1050.00 | 18/07/2022 | AIT-MBA Regular Books | Invoice No 94692 Dt 08/07/2022 | ||||
| Dewey Decimal Classification | 659_100000000000000_BEL | Acharya Institute of Technology | Acharya Institute of Technology | 18/07/2022 | 68 | 0.00 | 659.1 BEL | AIT-MBR7179 | 18/07/2022 | 1050.00 | 18/07/2022 | AIT-MBA Regular Books | Invoice No 94692 Dt 08/07/2022 |