Marketing Management (Record no. 387283)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220404s2012 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658. 802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 750 Pages |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 04/04/2022 | 699.00 | 658. 802 | AIG-MBA145 | 04/04/2022 | 04/04/2022 | AIGS-MBA Books |