Advertising and IMC: Principles and Practice (Record no. 380185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00321nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190422s2016 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332574144 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MORIARTY, SANDRA; MITCHEL NANCY; WELLS, WILLIAM |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and IMC: Principles and Practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson,Noida |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 669 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 779.00 | ASM-R4699 | 22/04/2019 | 22/04/2019 | ASM-Regular Books |