Marketing Management : Global Perspective Indian Context (Record no. 379730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190422s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026416 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RAMASWAMY, V S; NAMAKUMARI, S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management : Global Perspective Indian Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Education Pvt Ltd, New Delhi |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XLV, 788 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya School of Management | Acharya School of Management | 22/04/2019 | Sapna Book House, Banglore | 850.00 | ASM-R4209 | 22/04/2019 | 22/04/2019 | ASM-Regular Books |