MARC details
| 000 -LEADER |
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| fixed length control field |
03820 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190622150846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190622b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781633690028 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Acharya Institutes |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
658.4012 |
| Item number |
SHE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sheen, Raymond |
| 245 10 - TITLE STATEMENT |
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| Title |
HBR guide to building your business case / |
| Statement of responsibility, etc |
Raymond Sheen with Amy Gallo. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Harvard Business Review Press, |
| Place of publication, distribution, etc |
Boston, Massachusetts : |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 149 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction : success is enabling a wise decision<br/>Prepare. Know the basics of making a case ; Learn how your company evaluates cases<br/>Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives<br/>Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level<br/>Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks<br/>Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next?<br/>Appendix A : avoid common mistakes<br/>Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator.<br/>Machine generated contents note: Success is enabling a wise decision<br/>Section 1 PREPARE<br/>1.Know the Basics of Making a Case<br/>You're telling a story about how to meet a business need<br/>2.Learn How Your Company Evaluates Cases<br/>Seek counsel from those who know what will fly<br/>Section 2 GET TO KNOW YOUR AUDIENCE<br/>3.Figure Out Who's Calling the Shots<br/>Who really has the authority to give your project the green light?<br/>4.Understand Your Audience's Objectives<br/>Find out what your stakeholders care about<br/>Section 3 BUILD THE CASE<br/>5.Clarify the Need<br/>What pain are you trying to alleviate? What opportunity are you pursuing?<br/>6.Build a Cross-Functional Team<br/>You need multiple perspectives to find the right solution<br/>7.Consider Alternatives<br/>The tough part is ruling out options<br/>8.Think Through the "How" at a High Level<br/>Pave the way for realistic estimates<br/>Section 4 CRUNCH THE NUMBERS<br/>9.Estimate Costs and Benefits<br/>Contents note continued: Peg them to categories in your company's P&L<br/>10.Calculate ROI<br/>Spreadsheets make it fairly painless<br/>11.Account for Risks<br/>Weigh the "what ifs"<br/>Section 5 PRESENT YOUR CASE AND MOVE FORWARD<br/>12.Prepare Your Document<br/>Summarize your story and support it with data<br/>13.Shop Your Case Around<br/>Drum up support before decision time<br/>14.Are You Ready to Present?<br/>Use this brief checklist to make sure you've covered all the bases<br/>15.Make Your Pitch<br/>Appeal directly to decision makers<br/>16.Get to a Decision<br/>"Yes" is meaningless unless stakeholders commit resources<br/>17.What Next?<br/>Get started, even if it means heading back to the drawing board. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Source of heading or term |
SLSH |
| Topical term or geographic name as entry element |
Business planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Source of heading or term |
SLSH |
| Topical term or geographic name as entry element |
Strategic planning. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
New business enterprises -- Planning. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Business Communication |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Meetings & Presentations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
