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Marketing Management (Record no. 352306)

MARC details
000 -LEADER
fixed length control field	00717nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	181016s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780333937198
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	RAMASWAMY, V S;NAMAKUMARI, S
245 ## - TITLE STATEMENT
Title	Marketing Management
Remainder of title	Planning, Implementation and control;Global Perspective, the Indian Context
250 ## - EDITION STATEMENT
Edition statement	3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Macmillan Publishers India Ltd.
Date of publication, distribution, etc.	2006
300 ## - PHYSICAL DESCRIPTION
Extent	xxxv,748
365 ## - TRADE PRICE
Price amount	375
Currency code	Rs.
500 ## - GENERAL NOTE
General note	Context ; control ; Global ; Implementation ; Indian ; Management ; Marketing ; Perspective, ; Planning,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market Planning,Marketing Communication,Market Segmentation(658.802)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	30.00
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
b	B-Pharmacy

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
					Acharya & BM Reddy College of Pharmacy	Acharya & BM Reddy College of Pharmacy	14/12/2006	Allied Publishers (P) Ltd	375.00		658.802 RAM	ACP-R3673	16/10/2018	262.50	16/10/2018	ACP-Regular Books