Advertising management : Text and cases / UC Mathur (Record no. 263841)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00379nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180905s2005 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 659.112 MAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur, UC |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management : Text and cases / UC Mathur |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ne w Delhi |
| Name of publisher, distributor, etc. | New age international |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,808 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Ordered Price: ; Discount: |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 05/03/2011 | 155.00 | 1 | 659.112 MAT | AIG-UGR731 | 29/09/2022 | 20/09/2022 | 07/09/2018 | AIGS-UG Books |