Marketing Management (Record no. 191130)
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000 -LEADER | |
---|---|
fixed length control field | 00542nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171226s2009xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-317-1683-0 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR |
245 ## - TITLE STATEMENT | |
Title | Marketing Management |
Remainder of title | A South Asian Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 13th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Dorling Kindersley (India) Private Limited |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlvii+647P |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | |
Volume/sequential designation | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Marketing,Management,Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 31 |
b | |
c |
No items available.