Marketing Management (Record no. 191044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171226s2009xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1683-0 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Remainder of title | A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley (India) Private Limited |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii+647P |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| Volume/sequential designation | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing,Management,Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 31 |
| b | |
| c | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AIT-MBA | Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 27/09/2012 | Knowledge Book World | 699.00 | 1 | 658. 802 | AIT-MBB4336 | 09/01/2020 | 09/01/2020 | 13/01/2018 | AIT-MBA Book Bank Books |