Rural marketing in India (Record no. 185047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00592nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171226s2008xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3688-9 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathur. U.C |
| 245 ## - TITLE STATEMENT | |
| Title | Rural marketing in India |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Excel Books Pvt Ltd |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| Volume/sequential designation | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | plan, policies,purchase process,pricing,advertising, sales promotion,rural competitions,rural development plans,rural sales force, distribution of goods, strategies,innovations,cottage industry and artisan products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Rural marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 25 |
| b | |
| c | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 22/08/2010 | Synergy Publishers & Distributors | 275.00 | 380.141 MAT | AIT-MBR5430 | 13/01/2018 | 13/01/2018 | AIT-MBA Regular Books |