Marketing Research (Record no. 138138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171227s2014 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3181-9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research |
| Remainder of title | An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley India Private Limited |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXViii+948 |
| 365 ## - TRADE PRICE | |
| Price amount | 799 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing,Research,Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhushan |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 26 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya Institute of Technology | Acharya Institute of Technology | 31/12/2015 | New Book House | 658.83 MAL | MT1272 | 12/01/2018 | 12/01/2018 | AIT-M.Tech Books |