Principles of Marketing (Record no. 11724)
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| 000 -LEADER | |
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| fixed length control field | 00491nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171226s9999xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-3101-7 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, Armstrong, Gary, Agnihotri, Prarfulla Y & Haque, Ehsan ul |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Remainder of title | A south Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 514p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| Volume/sequential designation | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Principles,of,Marketing,Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | |
| b | |
| c | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AIT-MBA | Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 15/09/2011 | 0.00 | 1 | 658.8 KOT | AIT-MBR6011 | 11/02/2020 | 12/09/2019 | 11/01/2018 | AIT-MBA Regular Books |