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The rural marketing book

Kashyap, Pradeep & Raut, Siddartha

The rural marketing book - - New Delhi Biztantra Publishers 2010 - 354 - .

rural marketing environment,rural economy,rural consumer behavior,rural market research,targeting,segmenting,positioning,product,pricing,distribution,communication strategy,infrastructure

978-81-7722-558-8




Rural marketing
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