Normal view MARC view ISBD view

Consumer Behavior :

Hawkins, Del. I.

Consumer Behavior : Building Marketing Strategy / Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee - 11th ed. - New Delhi : Tata McGraw Hill Education Pvt. Ltd. 2010 - xxix, 866p. ; 24 cm

Includes Index

ISBN: 9780070682160

Subjects--Topical Terms:

Subjects--Index Terms: Consumer Behavior Marketing Strategy Demographics Motivation Personality Consumer Decision

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)