Advertising and promotion:Integrated marketing communications perspective / George E Bekh
Bekh, George E
Advertising and promotion:Integrated marketing communications perspective / George E Bekh - 6 - New Delhi TMH 2004 - 847
/ 659.13 BEK
Advertising and promotion:Integrated marketing communications perspective / George E Bekh - 6 - New Delhi TMH 2004 - 847
/ 659.13 BEK