Strategic Brand Management
KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISSAC
Strategic Brand Management Building, Measuring, and Managing Brand Equity - 3RD - New Delhi Dorling Kindersley (India) PVT. Ltd., 2013 - xxiii+695P - .
Strategic,Brand,Management,Brand Management
978-81-317-5689-8
Brand Management
Strategic Brand Management Building, Measuring, and Managing Brand Equity - 3RD - New Delhi Dorling Kindersley (India) PVT. Ltd., 2013 - xxiii+695P - .
Strategic,Brand,Management,Brand Management
978-81-317-5689-8
Brand Management