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Advertising and Promotion

BELCH, GEORGE E., BELCH, MICHAEL A AND PURANI, KEYOOR

Advertising and Promotion An Integrated Marketing Communications Perspective - 9th - Delhi McGraw Hill Education (India) Private Limited 2013 - xliii+1016P - .

Advertising,and,Promotion,Advertising and Promotion

ISBN: 978-1-25-902685-0

ISSN:

Subjects--Topical Terms:
Advertising and Promotion

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