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Strategic Brand Management

KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISACC

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 3rd - Delhi Dorling Kindersley (India) Pvt. Ltd. 2011 - xxiii+695P - .

Strategic,Brand,Management,Strategic Brand Management

ISBN: 978-81-317-5689-8

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Subjects--Topical Terms:
Strategic Brand Management

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