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Strategic Brand Management

Keller, Kevin Lane ; Parameswaran, M.G ; Jacob, Isaac

Strategic Brand Management Building, Measuring, And Managing Brnd Equity - 3rd - New Delhi Pearson Education Asia 2011 - xxiii + 695 p - .

Strategic,Brand,Management,Strategic Brand Management

ISBN: 978-81-317-5689-8

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Subjects--Topical Terms:
Strategic Brand Management

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