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International marketing

Cateora, Philip & etal

International marketing - 13 - New Delhi Tata McGraw-Hill Ltd 2009 - 888 - .

scope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies

ISBN: 978-0-07-066699-3

ISSN:

Subjects--Topical Terms:
International marketing

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