International marketing
Cateora, Philip & etal
International marketing - 13 - New Delhi Tata McGraw-Hill Ltd 2009 - 888 - .
scope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies
978-0-07-06699-3
international marketing
International marketing - 13 - New Delhi Tata McGraw-Hill Ltd 2009 - 888 - .
scope,challenge,cultural environment of global market,assessing global market opportunities,developing global marketing strategies,implementing global marketing strategies
978-0-07-06699-3
international marketing