Services marketing
Zeithaml, Valarie & etal
Services marketing Integrating customer focus across the firm - 4 - New Delhi Tata McGraw-Hill Ltd 2009 - 743 - .
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
978-0-07-066007-6
Services marketing
Services marketing Integrating customer focus across the firm - 4 - New Delhi Tata McGraw-Hill Ltd 2009 - 743 - .
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
978-0-07-066007-6
Services marketing