Case studies on Brand management: New paradigms
Brinda, G & Rao, Menaka (ed)
Case studies on Brand management: New paradigms - 1 - Hyderabad ICFAI Center for Management Research 2008 - 267 - .
Case studies
Case studies on Brand management: New paradigms - 1 - Hyderabad ICFAI Center for Management Research 2008 - 267 - .
Case studies