Services marketing
Zeithaml, Valarie. A,Bitner
Services marketing - 3 - New Delhi Tata Mcgraw hill LTd 2006 - 668 - .
characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
978-80-053042-4
Marketing
Services marketing - 3 - New Delhi Tata Mcgraw hill LTd 2006 - 668 - .
characteristics,categories, trends,consumer behavior,marketing mix,product,promotion, price, distribution, role of people,physical evidence,service quality,measurement,demand and supply,marketing research
978-80-053042-4
Marketing