Services marketing
Zeithaml, Valarie,Bitner
Services marketing Integrating customer focus across the firm - 3 - New Delhi Tata Mcgraw hill LTd 2006 - 668 - .
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
Marketing
Services marketing Integrating customer focus across the firm - 3 - New Delhi Tata Mcgraw hill LTd 2006 - 668 - .
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
Marketing