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Advertising and Promotion

BELCH, GEORGE E AND BELCH, MICHAEL A

Advertising and Promotion An integrated marketing communication perspective - 6 - New Delhi Tata Mcgraw hill LTd 2006 - 779 - .

integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control

ISBN: 0-07-058194-0

ISSN:

Subjects--Topical Terms:
Marketing

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