Service marketing
Nargundkar, Rajendra
Service marketing Text and cases - 2 - New Delhi Tata Mcgraw hill LTd 2006 - 451 - .
7 ps of services marketing - product,place,promotion,price,people,physical evidence, process,integrated service strategy, globalization, retailing, customer relationship management
Marketing
Service marketing Text and cases - 2 - New Delhi Tata Mcgraw hill LTd 2006 - 451 - .
7 ps of services marketing - product,place,promotion,price,people,physical evidence, process,integrated service strategy, globalization, retailing, customer relationship management
Marketing