Services marketing text and cases
Nargundkar, Rajendra
Services marketing text and cases - 3 - New Delhi Tata Mcgraw hill LTd 2006 - 451 - .
7 ps of services marketing - product,place,promotion,price,people,physical evidence, process,integrated service strategy, globalization, retailing, customer relationship management
978-0-07-068212-2
Marketing
Services marketing text and cases - 3 - New Delhi Tata Mcgraw hill LTd 2006 - 451 - .
7 ps of services marketing - product,place,promotion,price,people,physical evidence, process,integrated service strategy, globalization, retailing, customer relationship management
978-0-07-068212-2
Marketing