Services marketing
Loveluck, Christopher & etal
Services marketing people, technology, strategy - 5 - New Delhi Pearson Education Asia 2006 - 594 - .
understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing
Marketing
Services marketing people, technology, strategy - 5 - New Delhi Pearson Education Asia 2006 - 594 - .
understanding service products, consumers and markets, key elements,managing the service delivery, implementing service marketing
Marketing