Services marketing
Zeithaml, Valarie. A,Bitner,Mary Jo
Services marketing Integrating customer focus across the firm - 3 - New Delhi Tata Mcgraw hill LTd 2003 - 668 - .
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
978-0-07-0495098
Marketing
Services marketing Integrating customer focus across the firm - 3 - New Delhi Tata Mcgraw hill LTd 2003 - 668 - .
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
978-0-07-0495098
Marketing